Vietnam Promotes Its Tourist Destinations via Social Media

News in Asia
Vietnam Promotes Its Tourist Destinations via Social Media

In January–June 2019, almost 10 million overseas travellers visited Vietnam, a 7.9 percent increase compared to 2018. While results are impressive, the Vietnam National Administration of Tourism (VNAT) wants the number of tourists to continue growing.

In major part, VNAT attributes the rise of number of tourists to successful promotional efforts that play a crucial role in boosting the development of tourism industry in the country.

Yet experts at the tourist conference in Hanoi organized by VNAT believe more creative and effective solutions are needed to develop Vietnam's tourism industry. Following the global trend of social networks, market professionals are called to switch from organising costly roadshows onto Facebook, Google and Key Opinion Leaders (KOLs). Promoting tourism through KOLs' emotional and trustworthy posts yields better results and encourages more tourists to visit.

VNAT is widely uses Tik Tok for promotion purposes and till now has created over 15,000 short videos on tourism in Vietnam. In August, a series of short clips on the northern Ninh Binh province will be released. An official site for tourism in Vietnam is waiting for launch. 

Vietnam's Travel Advisory Board (TAB) believes that improving the e-visa policy as well as focusing on quality not only qiantity of tourists are two key factors to contribute to success of the sector. Theme tourism is another trend that will be given more attention, too.

Source

News

MyCity Pass and KL Heritage Food Trails Help Tourists Explore Kuala Lumpur

To help visiting foodies explore some of Kuala Lumpur's best food districts on a budget and as part of Visit Malaysia 2020 campaing, Tourism Malaysia, Prasarana Malaysia and MRT Corp have joined hands to launch the MyCity Pass and KL Heritage Food Trails.

18 January 2020

Qatar Airways, Malaysia Airlines to Expand Codeshare Agreement

Qatar Airways and Malaysia Airlines are expanding their codeshare agreement starting from 27 January 2020.

18 January 2020

Damrei Mountain Becomes Kampot's New Tourist Attraction

Damrei Mountain, known as Elephant Mountain located in Cambodia's Kampot province is gaining pupolarity as a new tourist attraction as a new road provides access to the site.

17 January 2020