Thai tourist bureau kicks off silk awareness campaign

Thailand’s national tourism agency has inaugurated a campaign to promote the country’s premium silks. The Tourism Authority of Thailand (TAT) has enlisted five of the nation’s top designers to create modern clothing items utilising home-produced silk.

Design students at universities throughout the nation have also been asked for their contributions. The finished products will be on show at two Bangkok locations during the month of August. The first show is on the 20 and 21 at Siam Paragon Mall and the second from the 23 to the 28 at Plenary Shopping Mall.

TAT director Visanu Jaroensilp said the agency plans to choose nine in-country silk production villages or sub-districts which will offer educational tours on how the material is produced. He added that the campaign was devised to pay homage to Thailand’s Queen Sirikit for her 84th birthday on 12 August. 

Thai silk clothing and accessories are popular buys for international visitors. There are few locations in the country without silk shops of one kind or another. Most of the major hotels in the main tourist towns have silk shops.

Noted production locations include San Kampaeng near Chiang Mai, the Jim Thompson House and Museum in Bangkok, Ban Tha Sawang Village in Surin and Pak Thong Chai Village in Nakhon Ratchasima. 12GO ASIA sells tickets for travel to most of these destinations.

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