TAT Turns 60, Targets 10 Percent Growth Next Year

News in Asia
TAT Turns 60, Targets 10 Percent Growth Next Year

TAT, Tourism Athority of Thailand, is turning 60 next year. They are going to mark the anniversary with 10 percent growth in 2020 through quality markets and responsible tourism.

Working hard to make travel and tourism sectors most economically promising, environmentally sustainable, and culturally vibrant in the Kingdom, Tourism Authority of Thailand is gearing towards its 60th anniversary in 2020.

Last year brought quite positive results and TAT are sure Thai tourism will continue to grow with both international and domestic tourists benefitting from the country's commitment to maintain high quality standards throughout the industry.

In 2020, TAT targets to boost total tourism revenues by 10% over the projection for this year by moving the country's tourism industry out of mass tourism towards responsible tourism.

Revenue-generating quality tourists are in the main focus of TAT in the years to come.

As far as foreign tourists are concerned, TAT is going to put emphasis on specific quality markets and middle-upper income groups. New markets will be explored to ensure influx of first-time visitors. Also of importance is balancing out the seasonality factor through encouraging tourists to visit during the low season.

Alternative tourists products will be developed including homestays, walking streets and local cuisine to deliver positive and unexpected experiences to visitors.

During the recent years, TAT have always maintained and is going to maintain its position as 1 of top 6 countries that generate tourism revenue, and in the top 3 in the Loyalty Index in the Asia Pacific, keeping the country's position as a preferred destination for vacation high.



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