Thailand Faces New Trends in Hospitality Industry

News in Asia
Thailand Faces New Trends in Hospitality Industry

Over the first half of 2019, 28 percent of Thailand’s overall tourism revenue was generated by hotels. A new white paper launched by Amadeus and InterContinental Hotels Group (IHG) reveals the latest trends in the hospitality sector of Thailand.

Trend 1. The Beginning of the End for Room Types
A tried and tested format, traditional room types including single, double, twin, suite or family room, is going to change dramatically soon. Research suggests that guests are more willing to pay for some bespoke options like yoga mats instead of desks or a beautiful view they have been always dreaming of. Besides, new selling models are needed to allow guests to choose the length and timing of their stay withou traditional overnight limits.

Put short, rooms will become highly customizable. Amadeus goes further saying that 'Personalisation is a major trend facing the travel industry'.

Trend 2. The Rise of Tech-Augmented Hospitality
Voice commands to order room service, control curtains or set alarms will be adopted by hotels very soon. Technology will become more accessible and affordable for hoteliers – Amazon has already stepped forward with a hotel specific, ‘Alexa for Hospitality’. Smart rooms will become standard across the industry.

Trend 3. Achieving Cult Status at Scale
No, we are not speaking about luxury hotels only. Hotels of all ranges will be looking into building emotional connection with their customers delivering memorable, shareable and unique experiences. It will result in enhanced hotel stay experiences for their guests. And indeed, 73 percent of travellers say these aspects are most important for a vacation. 



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