US fast food joints heading for Yangon

News in Asia
US fast food joints heading for Yangon

In a country not renowned for its culinary prowess, a Kentucky Fried Chicken restaurant in downtown Yangon may be a welcome sight for international visitors in the near future. In a statement released on Tuesday, a representative speaking on behalf of the US based fast-food chain stated it is set to open a KFC outlet on the city’s Bogyoke Aung San Road.

The designated site is close to Bogyoke Market, but the press release did not specify when the new restaurant would be ready to hold its official inauguration ceremonies. Although South Korea’s Lotteria group already has a presence in Myanmar, the arrival of a KFC restaurant in Yangon will mark the first foray by a US fast-food chain into the Southeast Asian nation. 

Singapore’s Yoma Strategic Holdings is bringing KFC to Myanmar and its business-development manager, JR Ching, said the company hoped the new eatery would be a haven of tranquillity amid the hubbub of the nation’s de facto capital. Yoma and KFC signed an agreement last October in which the former pledged to set up a Myanmar network of fried chicken restaurants.    

At the time, Mr Ching said Yoma would open several KFC outlets in Yangon before spreading its wings and launching others in major towns and cities around the nation. Once the Yangon outlet starts serving Colonel Sanders’ signature recipes, Myanmar will join another 120 countries and 19,000 restaurants in the KFC portfolio.

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